Purisma Solutions

Transactional Flow Through

Process automation can provide significant operational efficiencies and cost savings while improving customer satisfaction. It also presents significant challenges. Order processing, customer relationship management (CRM) and billing systems often use their own customer identities and formats, increasing the number of identifiers, transpositions, misspellings, nicknames, aliases and address inconsistencies.

Composite application/EAI projects attempt to automate long running transaction processes that link individual business transactions into a process can provide great value in multiple business situations such as telecommunications provisioning and billing, lead to fulfillment integration for retail and 3rd party logistics, where different steps of the service outsourcing must be tied to internal transactions to ensure that overall service levels are ensured in commit-to-delivery timelines. Such projects contain multiple benefits, including:

• Improve customer satisfaction by decreasing time to service.
• Free personnel for more valuable tasks while still ensuring accurate, timely results.
• Raise awareness of account inconsistencies across systems before they affect customer service or billing such as identifying and stopping revenue leakage across different service offerings

Many companies have built their infrastructures on ETL (extract, transform and load) and EAI (enterprise application integration) technologies to support transaction integration. However, effectively tracking a customer transaction through disparate operational systems requires something new-the ability to uniquely identify the customer who initiated the transaction, and then maintain that identity throughout the entire process. These technologies may be sufficient for new customers entering the system, but does little to resolve discrepancies in records in existing systems, where data entry discrepancies lead to inconsistencies, exceptions, dropped transactions, and a lack of ability to accurately complete and deliver on customer commitments.

Purisma Data Hub Delivers Consistent, Accurate Results

Purisma's patented software solves this problem. Purisma Data Hub provides an index listing of all customers, suppliers or objects in the enterprise, their identities in the various business application systems, and a master ID. This allows Purisma to comprehensively correlate customers or other entities across the enterprise regardless of differences as to how that record is represented in systems such as ERP, billing, provisioning or logistics. Purisma delivers this using a variety of critical capabilities:

• By using state of the art “in-line” matching capabilities, Purisma ensures that transactions are committed against the right records in the right systems and optionally validated by external reference data. 
• Purisma’s ability to support analytical views of the transactional data allows business analysts to instantly identify areas where products, services may be delivered and provisioned but not “matched” across billing systems, thereby stopping revenue leakage in its tracks. 
• Purisma’s complete data stewardship capability allows data owners to quickly resolve areas where transactional breakdown occur. This key lifecycle management capability ensures that errors are corrected and process checked by data owners.

The Purisma solution creates minimal impact on transactional and analytic systems while allowing painless, rapid deployment. Its technology is non-intrusive, requiring no modifications to operational systems.