Complete Customer

Complete Customer is a SaaS data management application that gives companies a fast, cost-effective way to attain and maintains trusted customer data that lets sales and marketing professionals take ownership of their data, without investing in physical infrastructure or internal resources.

Complete Customer seamlessly incorporates D&B’s Optimizer data services and Purisma technology, embedding best practices to manage the complete customer lifecycle and fully exploit the benefits of D&B’s leading commercial reference data. Complete Customer complements existing data quality, data integration, and MDM initiatives and products, leveraging current IT investments. Data management professionals will finally have an effective data management tool to steward vital customer data and fine tune customer hierarchies, delivering tailored views of customers and markets for specific business purposes.

Benefits

With Complete Customer, sales and marketing departments can get the trusted data they need to drive analytics, clean up CRM systems, and fuel customer 360° view applications. They will be able to solve urgent business data quality problems in weeks instead of the months or years it would take for alternate approaches to generate the desired results. Additionally, IT organizations can tactically use Complete Customer to jump-start enterprise MDM projects by attacking the complex data issues offsite with experienced D&B resources to guide them. Benefits include:

• Trusted data: Complete and accurate visibility into customers and prospects, with a web data stewardship interface that enables business users to take control of their data
• Faster start at lower cost: Get started in a few weeks instead of months or years, without investing in hardware or IT resources
• Secure and reliable: Application is delivered on redundant infrastructure to ensure maximum availability and secure data storage and transmission
• Flexible integration: Adaptable web service interfaces are compatible with your current business processes

Key Capabilities:
Self Learning System	Role-Based Hierarchies	Reference Data Integration	Synchronize and Integrate	Lifecycle Management & Data Stewardship