Analyst & Press Quotes

	“Vendors such as Purisma are building products that can actually go out and find all the records in various systems that are related to a particular customer or event” Mike Vizard, eWEEK.com
	“Purisma’s new Data Hub product focuses on improving data accuracy while reducing implementation times, which one analyst says increases these types of solutions’ value.” Colin Beasty, DestinationCRM.com
	“With Purisma Data Hub, companies can implement MDM and customer data integration (CDI) projects to quickly respond to specific business challenges.” DM Review.com
	“Purisma allows you to set up such views according to the way you want to see your customers.” Philip Howard, IT-Directors.com
	“Purisma brings a solutions-focused approach to customer hubs. Purisma Data Hub delivers strong B2B, internationalization, and data stewardship capabilities.” R. “Ray” Wang, Forrester Research, “The Forrester Wave: Customer Hubs, Q4 2006” p. 15
	“The... product is innovative and positioned for customer identity management, seeking to deliver many of the benefits of CDI without many of the challenges” John Radcliffe, Gartner Research, “Magic Quadrant for Customer Data Integration Hubs, Q206” p. 16