Customer Use Case:

Spotting Revenue Leakage

A leading enterprise software provider for real-time, web-oriented Service-Oriented Architecture (SOA) environments found that it was leaving money on the table with customers, thanks to the incompatible systems deployed across the company. One system or functional department could not always verify that a customer in another system was really the same entity—limiting up sell and cross-sell opportunities and stymieing the identification of contractual entitlements.

To consolidate its sales, marketing and finance data into a single, unified repository of customer data, they turned to Purisma. Selected after evaluating eight competing master data management solutions, the Purisma Data Hub federates the dispersed customer data and enables users to access, update, and manage the information they need through a real-time, web-based service. Purisma helped the company create a customer cross-reference index of some 40,000 records. Plus, integration with Dun & Bradstreet data feed enhances their customer intelligence with external information, helping the customer maximize its revenue opportunities with customers.